Our Story

Built because the
resource didn't exist.

2BRO started as a frustration and became a mission — to make serious robotics education accessible to anyone genuinely curious about how machines are learning to inhabit our world.

The Problem We're Solving

Robotics is reshaping everything.
Nobody explains it well.

University courses teach five-year-old material. Research papers assume you hold a PhD. News articles go wide without depth. We built 2BRO because that resource didn't exist.

01 — The gap

Between curiosity and comprehension

Every week, millions of people read about Boston Dynamics, Tesla's Optimus, or surgical robots in the operating room. Almost none come away understanding how any of it actually works. That gap is what 2BRO closes.

02 — Our approach

Depth without jargon walls

We write for people who want the real picture — not a dumbed-down sketch, but not an impenetrable technical manual either. Every piece is built to meet you at your level and take you somewhere further than you started.

03 — The standard

Accurate, current, unsponsored

We don't take sponsored placements, don't write to please manufacturers, and don't soft-pedal the hard questions about where robotics is headed. Independent analysis from people who read the primary literature.

"The machines are getting extraordinarily capable. The explanations available to the public have not kept pace. That asymmetry has consequences."

— 2BRO Editorial, January 2024

Origin

How we got here.

2022

The frustration begins

After spending months trying to find a single resource that explained modern robotic systems accurately and accessibly — and finding nothing that fit the bill — the idea for 2BRO takes shape in a notebook.

2023

First articles published

The first ten pieces go live. The response is immediate — thousands of readers in the first month, most of them saying variants of the same thing: "This is exactly what I was looking for." Editorial direction confirmed.

2024

Platform expands

The content library grows to 40+ articles across six topic areas. A structured learning path system launches. The newsletter crosses 12,000 subscribers. The approach — rigorous, accessible, unsponsored — defines a niche.

2025

This version of 2BRO

A complete redesign and restructuring. New topic areas covering the convergence of large language models with physical robotics. Deeper coverage of humanoid systems. The same commitment to explaining the field as it actually is.

The People

Who writes 2BRO.

Alex Kovacs

Founder & Editor-in-Chief

Former robotics engineer turned science communicator. Spent six years developing perception systems for autonomous vehicles before deciding the public deserved better explanations of what was being built. Writes the deep-dives and sets editorial direction.

Computer VisionAutonomous SystemsEditorial

Maya Rosen

Senior Writer — AI & Software

PhD in machine learning from ETH Zürich, focused on reinforcement learning for robotic manipulation. Translates the latest research into language that doesn't require a maths degree. Has a gift for analogy and structural clarity.

Reinforcement LearningManipulationResearch

James Thorne

Contributing Writer — Applications

Covers robotics in industry, medicine, and agriculture. Background in science journalism with a particular interest in the gap between what technology can do in a lab and what actually gets deployed at scale.

IndustryMedical RoboticsJournalism

Sara Chen

Contributing Writer — Future & Society

Thinks about what widespread automation actually means for how we work, live, and organise society — without the techno-utopianism or the dystopian panic. Reads both the research and the policy literature.

Future of WorkPolicySociety

What We Stand For

Editorial principles.

Accuracy first

We read primary sources. We don't simplify to the point of falsehood. When something is contested, we say so.

No sponsors, no agenda

We don't accept sponsored content, paid placements, or affiliate arrangements. Our incentive is accuracy, not revenue.

Respect the reader

We don't dumb things down. We find ways to explain hard concepts clearly — which is a different thing entirely.

Current, always

The field moves fast. We update articles when the state of the art changes. Publication date is not a reason to let accuracy decay.

Built because theresource didn't exist.

Robotics is reshaping everything.Nobody explains it well.